Senior SEO Strategy and Content Operations for B2B & SaaS

I'm Oliver Munro, a fractional SEO strategist and content operations specialist. I work with B2B and SaaS companies that need senior organic strategy support, and someone who'll do the work rather than hand it to a junior employee.

As an embedded member of your team, I’ll help you streamline content operations, improve publishing efficiency, and connect your content to what buyers search for when they're ready to act. 

This approach enables scaling and recently funded businesses to maximise content ROI—without the costs and risks that come with hiring a full-time employee or agency.

Why work with me?

I've spent most of my career building, fixing, and delivering on SEO content strategies for the B2B and SaaS sectors.

Before going fractional, I worked in-house as an SEO Content Editor & Copywriter for Unleashed—a leading inventory management software company. I also led SEO strategy and content operations across six products and teams The Access Group—a multi-entity, growth-by-acquisition SaaS organisation.

As a contractor, I've partnered with prominent content agencies—including Omniscient and Single Grain—on editorial projects for B2B software brands like Amazon Business, WP Engine, and A2X. I’m a current member of Organic Growth Team—a fractional, senior-led marketing team that provides SEO, content, and AI search strategy support for B2B SaaS organisations like Quilt and Finix.

In-house, I've owned the relationship between publishing activity and revenue targets and defended them to senior stakeholders. Agency-side, I’ve worked with some of the world’s most experienced content marketers on dozens of big-name brands spread across a broad range of verticals. Fractionally, I get to audit, improve, build, and learn from a wide scope of content strategies—giving me a distinct advantage over most in-house, full-time marketers.

I focus on a handful of sectors—B2B SaaS, supply chain and logistics, procurement, fintech, and ecommerce—where I already understand the buyer well enough to start working on your business from day one.

My approach to SEO and content strategy

Most content strategies underperform because of prioritisation and architecture. They lack two things: a clear connection between content and revenue, and the structure that directs authority toward the pages that actually need to rank.

When that line isn't drawn, you get a blog full of competent articles that rank for nothing that matters, a domain that doesn’t register as authoritative or trustworthy, and a highly inefficient content production system that fails to produce ROI.

So my work starts with the system, not the output. I’ll help you fix what gets published, how it gets produced, and why. That's the difference between content that fills a calendar and content that builds a defensible position in search.

How fractional content services work

I operate as an embedded part of your team, not a supplier existing outside it. I own the strategy, I do the work, and I report to whoever is responsible for organic performance in your business. There's no account manager between the decisions and the execution, and nothing gets subcontracted to juniors behind your back.

Strategy and advisory are the core of what I do—audits, architecture, prioritisation, and connecting your editorial calendar to pipeline. When you need the strategy brought to life, I also write and edit—my background is in copywriting and SEO content writing—but that sits underneath the strategic work rather than leading it.

I'm a good fit if you're a B2B or SaaS company that needs senior ownership of organic strategy without a full-time hire. I'm not the right fit if you want a high-volume content production line or a one-stop agency covering paid, social, and design—and I'll tell you so early rather than pretend competency in work I'm not the best person for.

Build an organic strategy that actually connects to revenue

Content that isn't mapped to commercial outcomes costs you the rankings, authority, and pipeline that should be going to your business instead of whichever competitor got the structure right. If you want senior organic strategy from someone who'll own it and do the work, book a consultation with me today to talk through where your strategy is losing ground and what it takes to fix it.