Fractional SEO content marketing for B2B and SaaS

As a senior fractional SEO consultant and content operations specialist, I help founders and small marketing teams improve SEO performance and publishing efficiency to deliver better content ROI and increase visibility across Google and AI search engines.

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Senior-level content support without the full-time hire

Hi, I’m Oliver Munro, a fractional SEO strategist, content operations specialist, and copywriter.

I work with founders and small marketing teams who are:

  • Investing in organic content, but aren’t seeing enough leads from it

  • Scaling search efforts, but need a more efficient content production system

  • Publishing regularly, but aren’t sure what to prioritise or when to pivot

  • Hiring freelance writers, but need someone to guide the strategy

  • Building an SEO strategy, but need someone to execute on it

In simple speak, I plug the gaps in your content department so that you see better returns and less waste on every penny you invest in organic search marketing.

oliver munro

How I can help

I provide full-service content marketing services for SaaS brands and B2B companies that want to become thought leaders in their category.

With my help, we can:

  • Amplify your website’s visibility with search-first organic content that connects with your audience

  • Develop a commercially driven content strategy that builds trust and attracts qualified leads

  • Increase your on-page conversions and sales page revenue with persuasive website copywriting

I offer bespoke content packages tailored to your specific needs, whether you require a full-works SEO strategy, additional writing support, or an honest assessment of your existing content production system.

content operations desk graphic image

Say sayonara to bad content with fractional marketing services

  • content strategy

    Content Strategy

    Grow smarter with an actionable roadmap and proven SEO frameworks

    Content Strategy
  • copywriting plan

    Content Operations

    Improve content production efficiency, quality, and performance tracking

    Content Ops
  • SEO

    Search Engine Optimisation

    Identify your biggest SEO opportunities and attract qualified leads

    SEO Services
  • typing on a laptop

    Content Writing

    Publish gold-standard content that ranks, educates, and connects

    Content Writing

“Oliver helped me understand my marketing needs. He knows what he is doing and is more than happy to show you how he does it.”

— Troy, Director, Hammer & Tongs

“Oliver is an astute wordsmith, a pleasant personality to work with, and he knows how to adapt his writing style to fit the task at hand. A pleasure to work with.”

– Callum, Director, Paste & Publish

“Oliver is quality. Great communication and transparency - it was a pleasure working with him. I would recommend his writing skills to any business.”

– Thomas, Cofounder, Flywallet

Want to bring more visibility and revenue to your business?

Schedule a free consultation to discuss your content marketing needs, develop an airtight strategy, and take your website to the next level.

Book a consultation

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Who I work with

I focus on a small group of industries in the B2B and SaaS space. We’re probably a good fit if you work in:

  • B2B SaaS

  • Supply Chain & Logistics

  • Procurement

  • Fintech

  • TravelTech

  • HR

  • Project Management

  • Ecommerce

Sticking to a handful of key sectors allows me to bring subject familiarity and experience to the work – understanding your audience from day one ensures accurate positioning and saves us both a lot of time getting started.

graphic image showing seo publishing workflow

What I don’t do

Unfortunately, I’m not a one-stop shop for all your marketing needs. There are a few things I can’t help you with, but I can probably push you in the direction of someone who can.

I don’t provide services for:

  • Social Media Marketing

  • Paid Advertising

  • PR or Reddit Marketing

  • Graphic Design

If you’re looking for expert support in one or more of these areas, reach out for some non-affiliate recommendations.

Content services tailored to your industry

“Oliver’s contributions helped us generate a lot of highly qualified leads, and his thoroughness and attention to detail made my job very easy.”

– Steve Rajeckas, Head of Content at Red Stag Fulfillment

Book a free consultation today

Generate more organic leads with best-in-class content marketing services