Freelance content marketing and fractional SEO support for scaling B2B and SaaS teams
I work with growth-minded B2B and SaaS teams to attract and convert qualified leads with expert content marketing, copywriting, and SEO services. I can help you boost website visibility and category authority through commercially focused content that outperforms your competitors.
Hi, I’m Oliver.
As a fractional content strategist, content operations specialist, and SEO copywriter, I partner with B2B and SaaS teams who need senior-level SEO strategy and content support but aren’t ready to hire an agency or an in-house head of content.
I work with founders and small marketing teams who are:
Investing in organic content, but aren’t seeing enough leads from it
Scaling search efforts, but need a more efficient content production system
Publishing regularly, but aren’t sure what to prioritise or when to pivot
Hiring freelance writers, but need someone to guide the strategy
Building an SEO strategy, but need someone to execute on it
In simple speak, I plug the gaps in your content department so that you see better returns and less waste on every penny you invest in organic search marketing.
How I can help
I provide full-service content marketing services for SaaS brands and B2B companies that want to become thought leaders in their category.
With my help, we can:
Amplify your website’s visibility with search-first organic content that connects with your audience
Develop a commercially driven content strategy that builds trust and attracts qualified leads
Increase your on-page conversions and sales page revenue with persuasive website copywriting
I offer bespoke content packages tailored to your specific needs, whether you require a full-works SEO strategy, additional writing support, or an honest assessment of your existing content production system.
Say sayonara to bad content with freelance marketing services
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Content Writing
Publish gold-standard content that ranks, educates, and connects
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Website Copywriting
Improve conversion rates and grow revenue with copy audiences trust
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Content Strategy
Grow smarter with an actionable roadmap and proven SEO frameworks
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Search Engine Optimisation
Identify your biggest SEO opportunities and attract qualified leads
“Oliver helped me understand my marketing needs. He knows what he is doing and is more than happy to show you how he does it.”
— Troy, Director, Hammer & Tongs
“Oliver is an astute wordsmith, a pleasant personality to work with, and he knows how to adapt his writing style to fit the task at hand. A pleasure to work with.”
– Callum, Director, Paste & Publish
“Oliver is quality. Great communication and transparency - it was a pleasure working with him. I would recommend his writing skills to any business.”
– Thomas, Cofounder, Flywallet
Want to bring more visibility and revenue to your business?
Schedule a free consultation to discuss your content marketing needs, develop an airtight strategy, and take your website to the next level.
What’s new on the blog?
Who I serve
I focus on a small group of industries in the B2B and SaaS space. We’re probably a good fit if you work in:
B2B SaaS
Supply Chain & Logistics
Procurement
Fintech
TravelTech
HR
Project Management
Ecommerce
Sticking to a handful of key sectors allows me to bring subject familiarity and experience to the work – understanding your audience from day one ensures accurate positioning and saves us both a lot of time getting started.
What I don’t do
Unfortunately, I’m not a one-stop shop for all your marketing needs. There are a few things I can’t help you with (but I can probably push you in the direction of someone who can).
I don’t provide services for:
Social Media Marketing
Paid Advertising
Technical SEO
Graphic Design
If you’re looking for expert support in one or more of these areas, reach out for some non-affiliate recommendations.
Content services tailored to your industry
“Oliver is an excellent writer with a ton of really great firsthand knowledge about ecommerce and logistics. His contributions helped us generate a lot of highly qualified leads, and his thoroughness and attention to detail made my job as Head of Content very easy.”
– Steve Rajeckas, Head of Content at Red Stag Fulfillment
Book a free consultation today
Generate more organic leads with best-in-class content marketing services